Tag Archives: value

The value of creative crowdsourcing: innovation and authenticity for brands

Posted on April 22, 2011 by Yannig

According to Jeff Howe, who dubbed the term in 2006, crowdsourcing represents “the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the … Continue reading →

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When does co-creation turn into co-destruction ?

Posted on February 14, 2011 by Yannig

The paradigm of co-creation suggests that customers get involved in the processes of companies to contribute with ideas, insights or competencies. Being an operant resource for the organization, customer i

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