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"2012 Red Herring's Top 100 Europe award"eYeka among the most innovative, unique and promising private technology ventures
"The Forrester WaveTM Co-Creation Contest Vendors, September 2011"eYeka top-ranked in overall current offering, strategy and market presence
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Tag Archives: research
Surveys from Adobe and eYeka reveal what the world thinks about creativity
Today, creativity is a very hot topic. Creativity, which can be defined as the ability to come up with novel and useful ideas, is acknowledged to be a major source of innovation. But what do people across the globe think … Continue reading
Research shows higher creative engagement of lead-users and emergent customers
In previous blog posts, we talked about research results which compared lead-users to emergent customers in the generation of new product ideas. We also mentioned recent studies which indicate that consumer innovation is NOT a niche phenomenon, a
Summing up Harvard’s current research in innovation and creativity management
What do Neil H. Borden, who published The Concept of the Marketing Mix (1964), Philip Kotler, who co-authered Broadening the Concept of Marketing (1969), and Theodore Levitt, who wrote about The Globalization of Markets (1983) have in common? The
“Co-creation with the masses does not work”, says professor Eric Vernette
Well before brands even started showing interest in topics like co-creation, crowdsourcing and collaborative innovation, university researchers were already evaluating the phenomenon driving importance of increased consumer voice. Not only did they d
Posted in Interviews, Research
Tagged academics, co-creation, creative consumer, research
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“Co-creation responds to customer desires”, says Professor Emmanuelle le Nagard
Co-creation is a trend today. Some companies experiment it, some others are still reluctant…How do academics perceive co-creation? How do they describe value that collaboration with consumers brings to business? Recently we interviewed Marketing Pr
Posted in Interviews, Research
Tagged academics, co-creation, marketing, participative innovation, research
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Smartphone research. Smart researchers?
Is it worth asking today why people use smartphones? With 5 billion users in the world, this “new” technology has become an essential part of our daily lives. So it is not surprising that market researchers start asking themselves “how … Continue reading
