Accolades
"2012 Red Herring's Top 100 Europe award"eYeka among the most innovative, unique and promising private technology ventures
"The Forrester WaveTM Co-Creation Contest Vendors, September 2011"eYeka top-ranked in overall current offering, strategy and market presence
Latest Downloads
Download Case StudiesDownload Whitepapers
Tag Archives: marketing
“Co-creation responds to customer desires”, says Professor Emmanuelle le Nagard
Co-creation is a trend today. Some companies experiment it, some others are still reluctant…How do academics perceive co-creation? How do they describe value that collaboration with consumers brings to business? Recently we interviewed Marketing Professor Emmanuelle le Nagard from ESSEC … Continue reading
Posted in Interviews, Research
Tagged academics, co-creation, marketing, participative innovation, research
2 Comments
Innovation? Make it consumer-centered
Yesterday eYeka attended the “Innover juste, ou juste innover” seminar organized by IPSOS global Market Research Company. The main subject was innovation… and finding ways to make it better?
