Tag Archives: market research

Why should you engage with the creative consumer?

Posted on June 20, 2011 by Scott Teng

I did say in my previous entry that today’s entry would be on how Asian brands leverage on co-creation. But in a meeting earlier last week I happened to find myself answering this question: “Why do we choose to engage the … Continue reading →

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Insights: 10 principles by Johannes Hartmann

Posted on February 28, 2011 by indre

“Once established in a company, insights can mean a strategic change of a business”, says Johannes Hartmann. Last Monday eYeka followed a webinar “Insight generation – understanding insight driven innovation” organ

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Why eYeka turns (even web-based) traditional market research upside-down

Posted on January 27, 2011 by Yannig

Market research is the process by which companies gather data on markets to identify trends, assess opportunities or verify specific hypotheses (brand image, product penetration, willingness to purchase etc.). The web is a very efficient tool for a l

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Things we learned from the annual Market Research Exhibition

Posted on January 17, 2011 by indre

eYeka members followed an annual SEMO event on 3rd and 4th November held at the Palais de Congrès of Paris. Many market research professionals were invited to share their experiences with those of marketing, media and corporate market research field

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