Tag Archives: interview

Francis Gouillart’s universal view of co-creation

Posted on June 22, 2011 by Yannig

We recently interviewed Professor Venkat Ramaswamy, author of the book The Power Of Co-creation, who shared interesting thoughts about how co-creation relates to crowdsourcing, challenges and the value of co-creation, co-creators and potholes to avoid as well as the highly … Continue reading →

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Valuable advice from P&G’s Director of Global Open Innovation

Posted on February 7, 2011 by Yannig

Procter & Gamble is notorious for its open innovation platform connect + develop, the craddle of Swiffer and other co-innovated products. We recently stumbled upon a very interesting video posted by Chuck Frey from InnovationTools.com, who in

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The art of co-creation

Posted on January 18, 2011 by stephen

By Hugh Jordan. There is still some confusion in large agencies about the difference between crowdsourcing and co-creation, says Stephen Wise, md of eYeka. “Crowdsourcing is essentially outsourcing a task and trying to tap into many minds, eithe

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