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"2012 Red Herring's Top 100 Europe award"eYeka among the most innovative, unique and promising private technology ventures
"The Forrester WaveTM Co-Creation Contest Vendors, September 2011"eYeka top-ranked in overall current offering, strategy and market presence
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Tag Archives: Insights
Co-Creation Forum launches webinar series to discuss experiences and strategies around co-creation
The Co-Creation Forum has been hard at work connecting the worlds leading thinkers, creators, and entrepreneurs. As you may know, it recently launched a private social network, which you can join here. Lately, the Co-Creation Forum has also been profiled … Continue reading
Mc Kinsey survey reveals the trickiness of R&D in emerging economies
Given the recency and the scope of industries surveyed, the 3rd annual survey on Research & Development (R&D) gives high-quality insights about corporate innovation strategies. Mc Kinsey’s report shows that companies still pref
Creative consumers invent the Smartphone of the future
What will smartphones look like in the near future? What role will they have in people’s daily lives? eYeka decided to ask its community of highly creative consumers to share their vision for the next generation of smartphones and to … Continue reading
The value of creative crowdsourcing: innovation and authenticity for brands
According to Jeff Howe, who dubbed the term in 2006, crowdsourcing represents “the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the … Continue reading
Goodbye labs. Welcome to the real (research) world
Last week eYeka members attended ESOMAR Insight conference in Brussels where we discovered new interesting trends in research methodologies such as video ethnography or consumer engagement in data interpretation. So what did we learn? Consumer
Insights: 10 principles by Johannes Hartmann
“Once established in a company, insights can mean a strategic change of a business”, says Johannes Hartmann. Last Monday eYeka followed a webinar “Insight generation – understanding insight driven innovation” organ
Does co-created perfume smell better?
“Wear perfume wherever you want to be kissed,” said Coco Chanel. St. Valentine’s Day is approaching and many fragrance brands are preparing for the annual celebration of love. While the celebration of St. Valentine around the world becomes m
