Tag Archives: ethnography

“Creative ethnography” or the key to enter consumers’ homes without entering them

Posted on February 20, 2011 by indre

Before launching a new product or overhauling an existing one, companies need to know how their customers will perceive the change. Does this new drink fit with the target’s actual tastes? Do consumers like a skincare product’s new packaging? In addition, there may be also questions regarding product innovation. … Continue reading →

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