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"2012 Red Herring's Top 100 Europe award"eYeka among the most innovative, unique and promising private technology ventures
"The Forrester WaveTM Co-Creation Contest Vendors, September 2011"eYeka top-ranked in overall current offering, strategy and market presence
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Tag Archives: creative consumers
Brands in Asia are using co-creation to innovate too!
Asia has been having her share of limelight in recent times, and in terms of businesses, it appears to be mostly good news. It is probably safe to say that everybody wants a piece of Asia. However in the field … Continue reading
Posted in Our expertise, What a participative world
Tagged Asia, China, co-creation, creative consumers, Innovation, open innovation
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Why consumer creativity is at least as important as lead userness
This is Pierre Berthon. In 2007, he published “When customers get clever: Managerial approaches to dealing with creative consumers” with Leyland F. Pitt, Steven M. Katesand Ian McCarthy (who commented on a previous post). In this paper, the a
They are 150 000 creative minds!
They come from the entire world to share their unique point of views on brands and products. What can an art student from Paris, a housewife from San Francisco and a seller from Beijing have in common? They are al
