Tag Archives: brands

Coca-Cola & eYeka: Interpreting ‘Energizing Refreshment’ through online co-creation

Posted on February 22, 2012 by Christine Tan

If you learn faster with images than with words, you will find this case study appealing: Coca-Cola engaged eYeka to gather fresh expressions of its brand promise: “Energizing refreshment” through videos, animations, illustrations and photographs that could be used in … Continue reading →

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What does eYeka mean ?!

Posted on February 10, 2011 by Yannig

We often get asked what eYeka means, and this brief blog entry will enlighten you once for all ! You might know what we do already, just for those who don’t : eYeka leverages a global community of more than … Continue reading →

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Brand-consumer relationship: “Let me tell you how I love you”

Posted on January 17, 2011 by indre

eYeka launched a campaign in order to learn more about how the creative consumers imagine their relationship with brands. Many interesting ideas came from the entire world: Europe, Asia, United States…So, what are these ways consumers want to commu

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