Tag Archives: book

Creativity management : Best practices and the case of open innovation

Posted on February 4, 2011 by Yannig

In his book Manager la créativité (French), Thomas Paris analyzes how companies manage creativity. Some of them evolve in creative industries (Hermès, Pixar…), which means that creativity is the main resource to create value ; others leverage creativity for innovation … Continue reading →

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A must-read for you: The Power of Co-Creation

Posted on January 20, 2011 by Yannig

For more than a decade, authors around the world have been praising co-creation as a highly effective way to engage with customers and to fuel innovation. The book The Power of Co-Creation, written by renowned academics Venkat Ramaswamy and Francis … Continue reading →

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