Do you remember Coca-Cola’s creative contest on reinterpreting ‘Energising Refreshment’?
In addition to the videos that Coca-Cola has nominated for the Cannes Festival of Creativity Awards 2012, another video, created by Rimantas Lukavicius aka korb from Lithuania has been receiving nods from the public, judging from its viral circulation.
If you have missed Damien Declercq talking about how co-creation is reinventing the automotive industry on the co-creation forum webinar last Friday, you can access the full presentation, with audio comments below. Don’t forget to register on the co-creation forum to get notifications on future webinars and access loads of articles and presentations on co-creation.
This week, the French pay-TV channel Canal+ talked about crowdsourcing. Our French friends from Hypios and eYeka were featured in La Nouvelle Edition, a daily talkshow about news, trends and culture. Beyond marketers, this type of TV-program is a great way to introduce for Open Innovation and Co-Creation to a wider public. Here’s a rough transcript:
It’s great to see Co-Creation and Open Innovation (by the means of crowdsourcing) featured in the mainstream media. There is definitely a mindshift in corporate departments, and this innovative way of thinking starts being broadly recognized.
“The world is becoming too fast, too complex and too networked for any company to have all the answers”
(Yochain Benkler, author of The Wealth of Nations)
“No matter who you are, most of the smartest people work for someone else”
(Bill Joy, co-founder of Sun Microsystems)
If you learn faster with images than with words, you will find this case study appealing:
Coca-Cola engaged eYeka to gather fresh expressions of its brand promise: “Energizing refreshment” through videos, animations, illustrations and photographs that could be used in its marketing campaigns worldwide. Continue reading
(Image via theamateurprofessional.blogspot.com)
In the latest issue of the Journal of Product Innovation Management, you’ll find an article titled The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product Ideas (you’ll find an earlier working version here). We already blogged about the fact that creative consumers could have better ideas than lead-users in some cases… well the present paper proves that consumers can make very interesting contributions too! “Crowdsourcing might constitute a promising method to gather user ideas that can complement those of a firm’s professionals at the idea generation stage in NPD“, the authors say. Continue reading
If you follow eYeka a bit, then you have probably heard about Local Motors. Local Motors is the first community-based company that managed to design, engineer and build a car with the crowd. Above, you see six co-created Rally Fighters, which is the car that Local Motors built via its community-page The Forge. Applying crowdsourcing to co-create with the most creative and knowledgeable people out there is part of the future, even President Obama acknowledges it! If you want to find out more about this co-creative initiative, please join us in early March: together with the Co-Creation Forum, we invite you to a free webinar with Damien Declerq, Local Motor’s Director of New Business Development. We will be discussing how Local Motors uses co-creation, their online community, and much more. Further details to be announced, so register… and stay tuned!
Click on the image to get to the registration page (on eventbrite.com)
We found four types of motivation for participating in online co-creation projects, and feedback is crucial to keep them fun and fulfilling
When we talk about the 4F’s of online co-creation (Fun, Fulfillment, Fame and Fortune), we know what we’re talking about. We found that members of eYeka’s community of creative consumers where motivated by a variety of things, one of them being Fulfillment. We tend to underestimate peoples’ willingness to be creative, but to sustain it, it is crucial to provide people with feedback about their creative work. This is not always easy, especially when brands ask for confidentiality… but it’s possible. Here are some examples of how our clients provide feedback to our community. Continue reading
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