Accolades
"2012 Red Herring's Top 100 Europe award"eYeka among the most innovative, unique and promising private technology ventures
"The Forrester WaveTM Co-Creation Contest Vendors, September 2011"eYeka top-ranked in overall current offering, strategy and market presence
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Category Archives: What a participative world
We need a more “co-creative” society, fast.
Robert Saffian penned an interesting editorial in Fast Company for their special feature on “How to live a creative life”. He noted that there are two parallel economies at work in the US at present: the traditional economy with big … Continue reading
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Thoughts from Judging Panel for Spikes Asia co-creation seminar
Recently, I was given the chance to sit in with, what must be, the world’s who’s who of advertising and marketing as they decide on which co-created entry from our recent Coke contest should be showcased at Spikes Asia and … Continue reading
Posted in Events, Our expertise, What a participative world
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Co-creation to accelerate communication innovation for brands and their agencies
We had a terrific opening session at Spikes Asia 2011 in Singapore, the largest advertizing festival in Asia Pacific (and a prelude to Cannes…) where eYeka was invited to talk about consumer co-creation for innovation in communication. The s
Posted in Events, Interviews, Uncategorized, What a participative world
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Creativity is among us
“The record, not the remix, is the anomaly today.” William Gibson How many people put their photos in social networks after their summer holidays? By consulting your friends’ Facebook profiles, you could travel half the world without leavin
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Tagged co-creation, creativity, digital, social networks
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Brands in Asia are using co-creation to innovate too!
Asia has been having her share of limelight in recent times, and in terms of businesses, it appears to be mostly good news. It is probably safe to say that everybody wants a piece of Asia. However in the field … Continue reading
Posted in Our expertise, What a participative world
Tagged Asia, China, co-creation, creative consumers, Innovation, open innovation
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Who are today’s amateurs ?
Alvin Toffler already predicted it in The Third Wave (1980): after the agricultural revolution (Neolithic age) and the industrial revolution (second half of the 19th century), the information revolution profoundly changed the way we act
But really: Why do people participate in co-creation projects???
Remember Maslow’s motivation theory? According to this author, there are 5 needs that drive humans: physiological needs, safety needs, communal needs, esteem needs and sel
