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Category Archives: Press releases
ADK championing the development of “co-creation” in Japan through its alliance with eYeka
Tokyo – ASATSU-DK INC. (ADK; head office Chuo Ward, Tokyo; Yoji Shimizu, President & Group CEO) was pleased to announce the launch of a business alliance in December of last year with eYeka S.A. (head office France; Francois Petavy, CEO), … Continue reading
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Japanese Agency ADK First To Form Strategic Partnership With Leading Co-creation Community eYeka
Paris – As creative agencies across the world feel increased pressure from their clients to better leverage the millions of innovative ideas and content that are generated daily by consumers online, Japanese agency ASATSU-DK INC. (ADK) is the fir
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First Co-Creation Seminar In Asia Co-Created By Leading Agency Creative Directors, Marketers
Singapore – We have come a long way since brands firstdiscovered amateurish but enthusiastic “user-generated content” on Youtube. Today over a third of the World’s biggest brands are already co-creating their campaigns and innovating new products with consumers, with a quality often said to match or even exceed that of their agencies. Continue reading
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TAG Heuer unveils new Link watch with stunning consumer-created online videos
Shanghai – For the re-edition of its iconic Link watch and as part of its launch plan, TAG Heuer, the Swiss Luxury Watchmaker reveals a series of online videos entirely created by consumers, celebrating the Link’s unique S shape link … Continue reading
Strong US Growth Helps Drive eYeka’s Co-creation Community to 150,000 Members
Paris & New York — With a new member joining every 5 minutes, eYeka further consolidates its global leadership position as the largest co-creation and collaborative innovation community, spanning 150,000 creative consumers in 91 countries, servicing over 100 leading brands. Continue reading
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