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Category Archives: Our campaigns
Unleash the Lacoste Crocodile!
As one of the most recognized and established logos in the world, the Lacoste Crocodile is instantly recognizable to millions of people around the globe. However, Lacoste decided that it was time to evolve their iconic Croc to keep it contemporary.
Creative consumers invent the Smartphone of the future
What will smartphones look like in the near future? What role will they have in people’s daily lives? eYeka decided to ask its community of highly creative consumers to share their vision for the next generation of smartphones and to … Continue reading
AG2R LA MONDIALE gets creative feedback from beyond its own four walls
In the service sector, competition is so high that any way to get feedback from the market to tailor products to consumers’ needs is absolutely crucial. In a recent blog post, Henry Chesbrough speaks about Open Services Innovation and explains
Brand-consumer relationship: “Let me tell you how I love you”
eYeka launched a campaign in order to learn more about how the creative consumers imagine their relationship with brands. Many interesting ideas came from the entire world: Europe, Asia, United States…So, what are these ways consumers want to commu
