Category Archives: Co-creating companies

The 6 Best Global Brands use creative crowdsourcing

Posted on March 26, 2012 by Yannig

  Open innovation and co-creation are getting bigger and bigger. InnoCentive just released a whitepaper about Open Innovation (go here to download it) and eYeka is about to release one about online co-creation (stay tuned here). In this post, we … Continue reading →

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Japanese ADK first major marketing group in the world to invest strategically into online co-creation

Posted on December 6, 2011 by joelcere

Creative agencies across the world feel increasingly pressured by their clients to better leverage the millions of innovative ideas and content that are generated daily by consumers online. Yet few seem able to balance a business model founded on the

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Perfect holidays

Posted on February 13, 2011 by indre

This week many people are taking winter holidays. Skiing, going to the beach, visiting Prague or Paris… Travel companies propose many offerings. Do you want to spend a week alone or with your friends? Are you going with your family … Continue reading →

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Valuable advice from P&G’s Director of Global Open Innovation

Posted on February 7, 2011 by Yannig

Procter & Gamble is notorious for its open innovation platform connect + develop, the craddle of Swiffer and other co-innovated products. We recently stumbled upon a very interesting video posted by Chuck Frey from InnovationTools.com, who in

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NIKE: one more step towards Innovation

Posted on January 20, 2011 by indre

Innovation and inspiration are not tactics at NIKE, they’re a way of life After having pioneered the industry with its Considered-program, which is about designing nike apparel that has a very low impact on the environment, Nike’s designers can

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Sex sells. It also gets consumers co-creating.

Posted on January 18, 2011 by stephen

eYeka explains why sex and humour go hand-in-hand, when it comes to getting men to engage and participate with a male grooming brand – within a regulated community. Over the years, the male-grooming industry has carved a role for itself … Continue reading →

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