Author Archives: joelcere

About joelcere

Global Insights & Innovation Director for eYeka. Passionate about innovation, disruptive ideas, marketing and business strategy. Ex-agency man - 14 years in advertising, PR, media and digital - who dabbed in startups as co-founder, investor or partner. If I had some free time, I would pursue my keen interest in contemporary art, eco-preservation, futurecasting and becoming editor-at-large for Food & Travel.

What makes Japan unique? How eYeka’s creative community helped a country reconnect with its soul.

Posted on April 5, 2012 by joelcere

Japan is a country that has always fascinated outsiders. In addition to being an economic behemoth, Japan has been successfully welding its own brand of soft power the World over through influential cultural exports in food, design, anime, music or … Continue reading →

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Local Motors co-creation webinar presentation now available

Posted on March 6, 2012 by joelcere

If you have missed Damien Declercq talking about how co-creation is reinventing the automotive industry on the co-creation forum webinar last Friday, you can access the full presentation, with audio comments below. Don’t forget to register on the

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Shopping 2020′s concepts for intelligent virtual mirror unveiled by Microsoft

Posted on January 16, 2012 by joelcere

In June 2011 we asked our community of creators what they would expect shopping to be like in 2020.  From their enthusiastic responses, we identified 5 major themes – Responsible, Augmented, Informed, Facilitated and Experiential – that you can read

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Japanese ADK first major marketing group in the world to invest strategically into online co-creation

Posted on December 6, 2011 by joelcere

Creative agencies across the world feel increasingly pressured by their clients to better leverage the millions of innovative ideas and content that are generated daily by consumers online. Yet few seem able to balance a business model founded on the

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We need a more “co-creative” society, fast.

Posted on November 23, 2011 by joelcere

Robert Saffian penned an interesting editorial in Fast Company for their special feature on “How to live a creative life”. He noted that there are two parallel economies at work in the US at present: the traditional economy with big … Continue reading →

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Can you innovate your way out of a recession?

Posted on October 21, 2011 by joelcere

Upon hearing news of an impending recession, most companies opt for the traditional corporate practice of shrinking budgets, cost cutting, sweeping layoffs and freezing plans. As corporate turnarounds experts will tell you, it is important to stop th

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Co-creation to accelerate communication innovation for brands and their agencies

Posted on September 19, 2011 by joelcere

We had a terrific opening session at Spikes Asia 2011 in Singapore, the largest advertizing festival in Asia Pacific (and a prelude to Cannes…) where eYeka was invited to talk about consumer co-creation for innovation in communication. The s

Posted in Events, Interviews, Uncategorized, What a participative world | 2 Comments