Author Archives: Christine Tan

About Christine Tan

Christine is a Social Media and Communications Executive at eYeka. She constantly keeps herself updated with news on marketing and brand management. During her free time, Christine enjoys rollerblading, cycling, trying new social gaming applications and blogging about technology and beauty products.

eYeka supports UNESCO for World Press Freedom Day

Posted on May 4, 2012 by Christine Tan

Here at eYeka, we firmly believe that co-creation can help to change the world for the better. This year, we have decided to reaffirm our belief by supporting UNESCO for World Press Freedom Day. Our Call-For-Entries (CFE) has recently ended … Continue reading →

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eYeka Publishes First Guide On Online Co-Creation Written For Marketers

Posted on May 3, 2012 by Christine Tan

We have just released a whitepaper for marketers, brand managers and innovators interested in co-creation and how it could benefit their business. As you would expect, we co-created it with leading thought-leaders in the field such as Eric Vernette,

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How co-creators can push a brand’s boundaries: The Unilever Lux case study

Posted on April 12, 2012 by Christine Tan

Earlier this year, we released our first co-creation video case study with Coca-Cola. In this new installment, we put the spotlight on Unilever Lux’s co-creation initiative with eYeka. Unilever Lux wanted to create a video teaser that will be

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ADK championing the development of “co-creation” in Japan through its alliance with eYeka

Posted on April 1, 2012 by Christine Tan

Tokyo – ASATSU-DK INC. (ADK; head office Chuo Ward, Tokyo; Yoji Shimizu, President & Group CEO) was pleased to announce the launch of a business alliance in December of last year with eYeka S.A. (head office France; Francois Petavy, CEO), … Continue reading →

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Eyeka creator’s video goes viral

Posted on March 20, 2012 by Christine Tan

Do you remember Coca-Cola’s creative contest on reinterpreting ‘Energising Refreshment’? In addition to the videos that Coca-Cola has nominated for the Cannes Festival of Creativity Awards 2012, another video, created by Rimantas Lukavicius ak

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Coca-Cola & eYeka: Interpreting ‘Energizing Refreshment’ through online co-creation

Posted on February 22, 2012 by Christine Tan

If you learn faster with images than with words, you will find this case study appealing: Coca-Cola engaged eYeka to gather fresh expressions of its brand promise: “Energizing refreshment” through videos, animations, illustrations and photogr

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How do you get into your consumers’ good books? By being intimate.

Posted on January 6, 2012 by Christine Tan

Seasons and preferences may change, but so long as you are selling a product, service – or even a lifestyle, you should know that consumer sovereignty always prevails.  In today’s world, brands are finding it increasingly challenging to capture

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