Monthly Archives: February 2012

French TV discusses crowdsourcing, featuring eYeka and Hypios

Posted on February 29, 2012 by Yannig

Veuillez installer Flash Player pour lire la vidéo La Nouvelle Edition du 28/02/12 – Part. 5 Crowdsourcing This week, the French pay-TV channel Canal+ talked about crowdsourcing. Our French friends from Hypios and eYeka were featured in La Nouvelle Edition, … Continue reading →

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Coca-Cola & eYeka: Interpreting ‘Energizing Refreshment’ through online co-creation

Posted on February 22, 2012 by Christine Tan

If you learn faster with images than with words, you will find this case study appealing: Coca-Cola engaged eYeka to gather fresh expressions of its brand promise: “Energizing refreshment” through videos, animations, illustrations and photogr

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Crowdsourcing new product ideas works, research shows

Posted on February 15, 2012 by Yannig

In the latest issue of the Journal of Product Innovation Management, you’ll find an article titled The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product Ideas (you’ll find an earlier working version her

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Free Webinar about Local Motors’ Co-Creation Strategy

Posted on February 9, 2012 by Yannig

If you follow eYeka a bit, then you have probably heard about Local Motors. Local Motors is the first community-based company that managed to design, engineer and build a car with the crowd. Above, you see six co-created Rally Fighters, … Continue reading →

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The crucial importance of feedback in online co-creation

Posted on February 6, 2012 by Yannig

When we talk about the 4F’s of online co-creation (Fun, Fulfillment, Fame and Fortune), we know what we’re talking about. We found that members of eYeka’s community of creative consumers where motivated by a variety of things, one of them … Continue reading →

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