Monthly Archives: August 2011

Summing up Harvard’s current research in innovation and creativity management

Posted on August 29, 2011 by Yannig

What do Neil H. Borden, who published The Concept of the Marketing Mix (1964), Philip Kotler, who co-authered Broadening the Concept of Marketing (1969), and Theodore Levitt, who wrote about The Globalization of Markets (1983) have in common? They all … Continue reading →

Posted in Trends & prospective | Tagged , , | 4 Comments

Brands in Asia are using co-creation to innovate too!

Posted on August 15, 2011 by Scott Teng

Asia has been having her share of limelight in recent times, and in terms of businesses, it appears to be mostly good news. It is probably safe to say that everybody wants a piece of Asia. However in the field … Continue reading →

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First large-scale surveys show how much consumers innovate… and how businesses are lagging behind

Posted on August 12, 2011 by Yannig

Eric Von Hippel started talking about lead-user innovation as early as in the mid-eighties. Sonn after, consumer participation in service delivery and product development started to gain momentum in the nineties,

Posted in Trends & prospective | Tagged | 4 Comments

Why consumer creativity is at least as important as lead userness

Posted on August 1, 2011 by Yannig

This is Pierre Berthon. In 2007, he published “When customers get clever: Managerial approaches to dealing with creative consumers” with Leyland F. Pitt, Steven M. Katesand Ian McCarthy (who commented on a previous post). In this paper, the a

Posted in Research | Tagged , , | 1 Comment