Accolades
"2012 Red Herring's Top 100 Europe award"eYeka among the most innovative, unique and promising private technology ventures
"The Forrester WaveTM Co-Creation Contest Vendors, September 2011"eYeka top-ranked in overall current offering, strategy and market presence
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Monthly Archives: June 2011
Interview with Paul Sloane on Open Innovation
“We have to be able to think of people outside as the part of our system rather than customers or complainers“, says Paul Sloane, one of the greatest speakers on innovation today. eYeka interviewed Paul, who has recently published “A … Continue reading
Francis Gouillart’s universal view of co-creation
We recently interviewed Professor Venkat Ramaswamy, author of the book The Power Of Co-creation, who shared interesting thoughts about how co-creation relates to crowdsourcing, challenges and the value of co-creation, co-creators and potholes to
Why should you engage with the creative consumer?
I did say in my previous entry that today’s entry would be on how Asian brands leverage on co-creation. But in a meeting earlier last week I happened to find myself answering this question: “Why do we choose to engage the … Continue reading
Posted in About us, Our expertise
Tagged co-creation, consumers, creativity, Innovation, market research
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“Co-creation responds to customer desires”, says Professor Emmanuelle le Nagard
Co-creation is a trend today. Some companies experiment it, some others are still reluctant…How do academics perceive co-creation? How do they describe value that collaboration with consumers brings to business? Recently we interviewed Marketing Pr
Posted in Interviews, Research
Tagged academics, co-creation, marketing, participative innovation, research
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Co-creation explained by Knowledge Marketing
Involving consumers in value creation process is not just a trend. Collaborative innovation, co-creation, co-design are becoming natural to the most innovative companies. Therefore, even the collaboration with consumers is growing, notalway
Posted in Research, Uncategorized
Tagged co-creation, Innovation, Knowledge Marketing
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Mc Kinsey survey reveals the trickiness of R&D in emerging economies
Given the recency and the scope of industries surveyed, the 3rd annual survey on Research & Development (R&D) gives high-quality insights about corporate innovation strategies. Mc Kinsey’s report shows that companies still pref
Prof. Ramaswamy answers eYeka’s questions (part 4/4): Apple uses “selective co-creation”
Last but not least: the final part of eYeka’s interview of Professor Venkat Ramaswamy, fellow at The Palladium Group, professor of marketing and co-author of The Future of Competition and The Power
