Monthly Archives: May 2011

The Power of the People: Crowdsourcing Versus Co-creation

Depending on which part of the world you are from, the move towards  “power to the people” (or more specifically crowdsourcing and co-creation) is either a very powerful trend that has taken over industries by storm, or one that is … Continue reading

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Prof. Ramaswamy answers eYeka’s questions (part 3/4): Co-creators and errors to be avoided

    As a third part of our interview of The Palladium Group consultant Professor Venkat Ramaswamy, one of the fathers of co-creation, we propose you two questions about co-creators and success

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Strong US Growth Helps Drive eYeka’s Co-creation Community to 150,000 Members

Paris & New York — With a new member joining every 5 minutes, eYeka further consolidates its global leadership position as the largest co-creation and collaborative innovation community, spanning 150,000 creative consumers in 91 countries, servicing over 100 leading brands. Continue reading

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eYeka to support webinar about “How Co-Creation is Transforming Innovation” with Gaurav Bhalla

The practice of innovation is changing. Today, firm-centric, R&D-driven models giving way to new platforms of collaboration and co-creation. One of them is eYeka, but to discuss the general topic and the implications that collaborative inn

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Prof. Ramaswamy answers eYeka’s questions (part 2/4): Challenges and the value of co-creation

    Last week, we started a series of blog posts featuring Prof.  Venkat Ramaswamy, co-author of The Future of Competition and The Power of Co-Creation (read it!) and consultant for The Pallad

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Why does laughing drive innovation?

If you had told my grandparents when they were 20 years old that one day people would talk and see each other without really meeting each other, they would probably have responded “it’s not possible”. They would also probably have … Continue reading

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Prof. Ramaswamy answers eYeka’s questions (part 1/4): How does co-creation relate to crowdsourcing?

We recently had the opportunity to interview Prof.  Venkat Ramaswamy, Hallman Fellow of Electronic Business and professor of marketing at the Ross School of Business, University of Michigan. He coauthored The Future of Competition and The Power of

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