Monthly Archives: April 2011

How creative consumers outperform lead-users in finding new concept ideas

    Last year, we attended ESOMAR’s Qualitative 2010 conference in Barcelona, when Hyve and BMW presented their co-creation experience called Co-Creation Lab. Despite the criticism about the project, this initiative is certainly one of the few serious co-creation campaigns … Continue reading

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Creative consumers invent the Smartphone of the future

What will smartphones look like in the near future? What role will they have in people’s daily lives? eYeka decided to ask its community of highly creative consumers to share their vision for the next generation of smartphones and to … Continue reading

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The value of creative crowdsourcing: innovation and authenticity for brands

According to Jeff Howe, who dubbed the term in 2006, crowdsourcing represents “the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the … Continue reading

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eYeka will attend the conference on Social Product Development and Co-creation

In June 2011 eYeka members will participate at the Conference on Social Product Development organized by Product Development and Management Association (PDMA) in partnership with co-creation pioneer Local Motors. Many interesting topics on how to

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Who are today’s amateurs ?

  Alvin Toffler already predicted it in The Third Wave (1980): after the agricultural revolution (Neolithic age) and the industrial revolution (second half of the 19th century), the information revolution profoundly changed the way we act

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