Accolades
"2012 Red Herring's Top 100 Europe award"eYeka among the most innovative, unique and promising private technology ventures
"The Forrester WaveTM Co-Creation Contest Vendors, September 2011"eYeka top-ranked in overall current offering, strategy and market presence
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Monthly Archives: February 2011
Insights: 10 principles by Johannes Hartmann
“Once established in a company, insights can mean a strategic change of a business”, says Johannes Hartmann. Last Monday eYeka followed a webinar “Insight generation – understanding insight driven innovation” organized by ESOMAR market research promotion organisation. The speaker, Johannes Hartmann, Vice-President … Continue reading
Fantastic Four motivations for co-creation
Co-creation is a way to integrate real consumers in the development of companies’ new offers. Hence, these companies benefit from crucial input coming up from the market, as long as they’re able to organize and leverage communities of co-creators
“Creative ethnography” or the key to enter consumers’ homes without entering them
Before launching a new product or overhauling an existing one, companies need to know how their customers will perceive the change. Does this new drink fit with the target’s actual tastes? Do consumers like a skincare product’s new packagi
When does co-creation turn into co-destruction ?
The paradigm of co-creation suggests that customers get involved in the processes of companies to contribute with ideas, insights or competencies. Being an operant resource for the organization, customer i
Perfect holidays
This week many people are taking winter holidays. Skiing, going to the beach, visiting Prague or Paris… Travel companies propose many offerings. Do you want to spend a week alone or with your friends? Are you going with your family … Continue reading
What does eYeka mean ?!
We often get asked what eYeka means, and this brief blog entry will enlighten you once for all ! You might know what we do already, just for those who don’t : eYeka leverages a global community of more than … Continue reading
Valuable advice from P&G’s Director of Global Open Innovation
Procter & Gamble is notorious for its open innovation platform connect + develop, the craddle of Swiffer and other co-innovated products. We recently stumbled upon a very interesting video posted by Chuck Frey from InnovationTools.com, who in
