Surveys from Adobe and eYeka reveal what the world thinks about creativity

Posted on May 14, 2012 by Yannig

chess-gameToday, creativity is a very hot topic. Creativity, which can be defined as the ability to come up with novel and useful ideas, is acknowledged to be a major source of innovation. But what do people across the globe think about creativity today? Do people consider themselves creative, or is creativity a skill for the happy few? Without knowing of each other’s initiatives, Adobe and eYeka have recently conducted almost identical surveys about creativity across the globe. Taken together, the results of both surveys tell a complementary story about the state of creativity. Continue reading →

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eYeka supports UNESCO for World Press Freedom Day

Posted on May 4, 2012 by Christine Tan

Here at eYeka, we firmly believe that co-creation can help to change the world for the better. This year, we have decided to reaffirm our belief by supporting UNESCO for World Press Freedom Day.

Our Call-For-Entries (CFE) has recently ended and we were amazed by our community’s enthusiasm: We accepted 100 entries from 23 countries including Algeria, Argentina, Belarus, Belgium, Chile, Colombia, France, Greece, India, Indonesia, Malaysia, Mexico, the Netherlands, the Philippines, Portugal, the Russian Federation, Spain, Singapore, Uganda, the UK, the USA, Venezuela and Vietnam! The top images are now featured on the homepage of UNESCO.

Here are the winning entries:
Continue reading →

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eYeka Publishes First Guide On Online Co-Creation Written For Marketers

Posted on May 3, 2012 by Christine Tan

We have just released a whitepaper for marketers, brand managers and innovators interested in co-creation and how it could benefit their business. As you would expect, we co-created it with leading thought-leaders in the field such as Eric Vernette, Gaurav Bhalla and marketers of the world’s leading brands such as Coca-Cola and Microsoft.

In this whitepaper we discuss what co-creation is, its applications, highlight what types of audience are best suited for it, review participants’ motivations and provide a step-by-step framework of how businesses can get started with a co-creation project. We peppered it with some of the best co-creation case studies from Coca-Cola, LEGO, Local Motors and French Telecom company SFR.

Continue reading →

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How co-creators can push a brand’s boundaries: The Unilever Lux case study

Posted on April 12, 2012 by Christine Tan

Earlier this year, we released our first co-creation video case study with Coca-Cola. In this new installment, we put the spotlight on Unilever Lux’s co-creation initiative with eYeka. Continue reading →

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What makes Japan unique? How eYeka’s creative community helped a country reconnect with its soul.

Posted on April 5, 2012 by joelcere

"All of Japan in a vending machine" by sherlygunawan

Japan is a country that has always fascinated outsiders. In addition to being an economic behemoth, Japan has been successfully welding its own brand of soft power the World over through influential cultural exports in food, design, anime, music or fashion. That is until Asia’s new economic giants a.k.a China and Korea warmed up to the prospect of winning foreign hearts in addition to their market shares. Will these upstarts erode Japan’s cultural capital overseas? What is unique about Japan that shows it still has major cultural capital and relevance in the face of growing competition?

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ADK championing the development of “co-creation” in Japan through its alliance with eYeka

Posted on April 1, 2012 by Christine Tan

Tokyo – ASATSU-DK INC. (ADK; head office Chuo Ward, Tokyo; Yoji Shimizu, President & Group CEO) was pleased to announce the launch of a business alliance in December of last year with eYeka S.A. (head office France; Francois Petavy, CEO), French company who is the global market leader in online co-creation with consumers. Since then, ADK has ranked as the first official partner for eYeka worldwide, with the two companies having already initiated a number of co-creation projects across the World, combining ADK’s strategic expertise with the collective creative power of eYeka’s online community of consumers.

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The 6 Best Global Brands use creative crowdsourcing

Posted on March 26, 2012 by Yannig

100

 

Open innovation and co-creation are getting bigger and bigger. InnoCentive just released a whitepaper about Open Innovation (go here to download it) and eYeka is about to release one about online co-creation (stay tuned here). In this post, we want to show how the world’s strongest brands are applying this new paradigm of openness in their marketing and innovation strategies. So let’s take Interbrand’s ranking of the 100 Best Global Brands and have a look at the top ones!

We might have missed some initiatives, that’s why we eagerly invite you to contribute with your knowledge and experience. Why list all these crowdsourcing initiatives? We would like this post to be another way to show how big creative crowdsourcing is getting in marketing and innovation – we hope you like it. And again, please share the creative crowdsourcing initiatives (contests, engagement platforms, challenges etc.) that we missed – thanks! Continue reading →

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